What a pain it is for a user to experience a slow loading website that’s filled with cluttered or boring content. A good website should make users feel compelled to learn more and act. It should be quick to load, easy to navigate, and filled with relevant information.
Is your website designed with the user in mind?
If your website is experiencing little to no traffic, low conversions, high bounce rates, slow speeds, and feels stagnant overall: it’s time to talk about a redesign.
This article will teach you everything you need to know about managing a website design strategy with your business in mind.
What is a Website Redesign?
A website redesign can grow conversions, lower bounce rates, improve usability, and boost overall productivity for your website and, by extension, your business. That is if it’s managed the right way.
Website redesigns are more than a restructured layout or an updated brand style; they are a total reconstruction of websites. Redesigns incorporate improved features and strategies at all levels of web development. From coding and backend configuration to engaging content and visuals, website redesign projects optimize websites to serve users better.
Not every website will benefit from a redesign. When understanding how to approach a website redesign, there are many things to consider. Before creating a website redesign strategy, look at how the current website functions. Pay attention to performance indicators like conversion and bounce rates. Then, do some preliminary market research to determine if your website is optimized for the product or service offered, the type of website you’re hosting, or the target audience your website serves.
Web redesign Briefing
A website redesign strategy should prioritize the needs of the site. Some websites, like those with low traffic and conversions, could boost profits exponentially with a complete redesign. On the other hand, websites with high-traffic and low conversions may benefit more from web development services like migration rather than a total redesign.
Creating a Project Roadmap
Whether you plan to redesign independently, with a freelancer, or with a web development team, staying organized is key. One effective strategy for managing a successful website redesign is to follow a project roadmap with stages like:
Discovery & Research
The first step in a website redesign is collecting and analyzing relevant information. Data collection is essential for determining a website’s current strengths and weaknesses. And tools like website audits and user feedback can help examine site features and functionality better inform the website redesign strategy.
Web design components
Strategy & Design
From user-focused information architecture to solid wireframes, experts in digital marketing and UX can assist in creating new design strategies that boost rank with SEO and prioritize site users.
Wireframes
What your site and pages will consist of detached from colour schemes, typography, or even its final content. The structure, usability, and what a screen is supposed to accomplish, not what it looks like
Development
The next step in the process is to integrate data-informed strategies with design structures in front-end development. Redesign management teams can assist in creating attractive, responsive, and easy-to-navigate web designs that speak to your business’s unique audience. Practical backend configuration is another key part of a profitable website redesign project. Here, having assistance from qualified web development or IT teams is especially beneficial for any project manager looking to avoid future technical limitations.
Website development
Testing & Implementation
The website is design configured; all that’s left is to hit “publish” and watch the traffic and conversions roll in, right? Not quite….
With a well-organized going-live strategy, developers can gain valuable feedback from KPIs, test surveys, and other web management tools to measure the new site’s success and address any problems before they escalate and drive away traffic.
If you are a tech-savvy individual with time to spare, tackling a website redesign project on your own may sound like a good idea. Otherwise, the best option is to save precious time and unnecessary stress and leave detailed web design projects to the experts. You can access a team of experienced professionals when working with a website redesign service. Optimizing and meeting your goals at every stage of your website’s redesign is a dedicated team’s top priority.
How Often Should a website be Redesigned?
A website’s estimated lifespan is between 1.5 to 2.5 years. There are ways to deal with the risk of outdated content, like prioritizing evergreen content on the website, but that isn’t the only factor contributing to a website’s mortality. Aged systems, applications, and programs are prone to technological errors. And in the end, times change, technology advances and businesses must keep up to succeed.
Of course, every website is different. How often a website needs a redesign may depend on the market it serves or the business’s goals. Determine whether your website requires a redesign by answering these 5 questions:
Are users reporting problems with the current website?
Does the style, content, or design feel outdated or boring?
Is the site easy to navigate and working properly without delays?
Does the current website support the directions you wish to take your business in the future?
Is the current website accurately reflecting your brand’s, mission, and vision?
It might be time to consider a website redesign if you answered anything other than “yes” to any of these questions.
At this point, you may wonder, “wait a minute, how much does it cost to redesign a website, anyway?”
How much it costs to redesign an existing website and how long it takes depends on your choice. A DIY approach will save money, but it may not be as effective as other options. Freelance web design services vary in cost, from several hundred to several thousand per project, and require a lot of trust for quality results. A reputable website redesign management service may be a higher cost upfront, but it comes with the added assurance of investment return, because of tested skills and experience.
Pinnacle Media’s Web Development Services
We understand that there is no ‘one-size-fits-all’ approach to anything. We offer tailored solutions to web development services driven by analytics and shaped by values that guarantee results quickly.
Websites developed by Pinnacle Media experience 65% growth in organic traffic and a conversion rate increase of 52% on average.
Your success as our customer defines who we are as a digital marketing agency, starting with how we help you achieve your goals. Integrity, authenticity, accountability, and insight are central to Pinnacle Media’s project management strategies.
Our team of seasoned web developers is ready to take on your next project with attention and care, covering everything from redesigns to hosting and maintenance, with access to effective management systems and more.
Our case studies offer an in-depth look at our effective methods and strategies.
Look at how our expert website redesign services boosted Bridge Finance traffic and overall conversion rate by 300%.
We streamlined information architecture and increased Ohm Consulting traffic by 152%.
Find out how!
Ready to get started on your website’s redesign?
Get in Touch Today!
